Familiar roads are where drivers stop paying attention.
That’s exactly where we help.
A new driving awareness system, built on top of My Safety Circle’s personal safety platform.
The Problem Isn’t Unfamiliar Roads
It’s the ones you drive every day.
When you drive somewhere new, you’re alert.
You follow navigation.
You expect surprises.
But on your daily route — work, school, gym — something changes.
You know the turns by heart.
Your hands move automatically.
Your brain switches to auto-mode.
That’s not carelessness.
That’s human cognition doing what it’s designed to do.
The problem is: roads don’t stay the same.
- surfaces degrade
- shoulders narrow
- conditions change overnight
- enforcement environments evolve
- warning signs are present, but not always visible when fatigue sets in
Most drivers don’t get caught on unknown roads.
They get caught on the ones they think they know.
What We’re Building to Fix It
We’re completing a defined system inside My Safety Circle:
The MSC Driving Awareness Layer (DAL)
The Driving Awareness Layer is a context-aware safety extension designed specifically for routine driving, when navigation goes quiet (or absent) and attention naturally drops.
What the Driving Awareness Layer Is Not:
It is not a navigation app.
It is not a warranty of any kind.
It is not a driving score or surveillance tool.
It is not a tool that reports on you.
It is a situational awareness layer that activates only when your driving context says it should.
What the Driving Awareness Layer Will Do
When the system detects in-car movement, it will:
1. Forewarn About Road and Shoulder Hazards
- Degraded surfaces
- Known problem stretches
- Areas where margins tighten without obvious visual cues
2. Highlight Enforcement-Sensitive Zones (Where Applicable)
In some states, speed cameras are required to be signposted — but:
- signs are not always clearly visible
- fatigue and routine reduce active scanning
- attention often drops exactly where compliance matters most
The system is designed to restore awareness, not replace responsibility.
3. Notify When Speed No Longer Matches the Environment
- Based on reported limits and contextual conditions
- As a subtle prompt, not a reprimand
4. Stay Quiet When Nothing Matters
- No constant alerts
- No background noise
- No “looking over my shoulder” feeling
Silence is the default.
Intervention goes when it is required.
Built on a Personal Safety Foundation
My Safety Circle is, first and foremost, a personal safety platform.
The Driving Awareness Layer is built on top of that foundation — not instead of it.
This means:
- emergency support remains available
- privacy remains the default
- no public/silent reporting or social exposure
- no resale of movement data
Driving awareness extends safety.
It does not replace it.
Once Again – What This Is Not
To be explicit, the Driving Awareness Layer is not:
- a guarantee against fines or penalties
- a replacement for driver responsibility
- real-time navigation or routing
- a social or hidden reporting tool
- a scoring or behavioural monitoring system
It is designed for prevention and awareness, not enforcement or judgement.
Why We’re Opening Early Supporter Access
We are completing this system now.
Rather than finishing it in isolation, we’re opening Early Supporter access to people who:
- recognise the blind spot routine driving creates
- value calm, privacy-respecting tools
- want this built carefully, not noisily
Early supporters are not just buying access.
They are supporting completion of a defined system.
What Early Supporters Receive
- Early access to the Driving Awareness Layer once released
- Access to the core My Safety Circle personal safety foundation – immediately, so you can establish your Safety Circle
- Locked-in Early Supporter pricing for the chosen term
- Priority consideration for feedback during rollout
No lifetime promises.
No feature inflation.
No pressure tactics.
Early Supporter Access & Pricing
During development, Early Supporter pricing is available to a limited number of users.
Public pricing will be announced closer to launch and is expected to be higher.
AUD 19.99 / month (Early Supporter rate)
How it works:
- You sign up now to support development
- Billing starts immediately
- Your Safety Circle functional
- Your access clock starts at rollout
- For waiting during development, you receive:
- bonus months of access while in Completion and Beta Testing stage, and
- immediately after signing up you have access to the basic Individual subscription of My Safety Circle and this rate is frozen for 12 months after the Public Release
- You can extend the Individual Subscription features on common base
So effectively:
- You support now
- You are compensated for waiting
- You lock in a materially lower monthly price for a full year
6-Month Early Supporter Access (Starts at Release)
AUD 99 (one-time)
- 6 months of full access
- Access starts on the day the Driving Awareness Layer is released
- No billing during development
No auto-renewal
This is perfect for:
- cautious supporters
- people who dislike subscriptions
- people who want a “contained bet”
Annual Early Supporter Access (Starts at Release)
AUD 189 (one-time)
- 12 months of access
- Starts on release day
- Locked-in Early Supporter pricing for 1 year
- You also receive access to the Individual subscription until your Early Supporter DAL Access expires.
2-Year Early Supporter Access (Starts at Release)
AUD 299 (one time)
- 2 full years of access
- DAL Access starts on release day
- Strong long-term price protection
- You also receive access to the Family subscription until your Early Supporter DAL Access expires.
Development Supporter (High-Trust Tier)
AUD 399 (one-time)
Includes:
- 2 years of access starting at release
- Priority feedback channel during rollout
- Optional acknowledgement as a supporter
- You also receive access to the Big Family subscription with access to newly developed features (including DAL) for everyone in your family – until your Early Supporter DAL Access expires.
